OVERVIEW

WASTE DISPOSAL WEBSITE

A website built on Wix platform that features a custom order form for a waste disposal and demolition company. The primary aim for the website is to boost online visibility and streamline the process of receiving online orders, thereby strengthening the company's position in a competitive market.

Company	Duration	Platforms	Tools	Frameworks
Prahiveod	2 months	Web, Mobile	Wix	HTML, CSS & Velo

Who are they ?

Company offers waste utilization services in Estonia. They rent various size containers and provide comprehensive transportation services, allowing homeowners to dispose their waste more conveniently. Additionally, they offer demolition, excavation, and material loading services.

What was my role ?

My role began with designing a custom developed one-page website to showcase client services, pricing, and portfolio images. Recently, I migrated the custom site to Wix for a fresh look and easier client updates.

PROBLEM

What was missing ?

Main goal was to establish an online presence, which did not exist before client contacted me. Another aim was to streamline the whole order process and make it more efficient. Past orders were made through phone and there were many instances where customers were not able to get in touch with any of the company representatives. Alternative options did not exist. That resulted missed orders. Key problem areas emerged out of this knowledge:

Online presence was non-existent. Very few knew the company in the area they were operating.

Service offering was not visible. Prices were non-transparent and nowhere to be found online.

Company did not have branding or social media. Customers did not feel connected with the company.

Service orders were done through phone. No alternative options were available.

CHALLENGE

Focus areas

Web design & development (Phase I)

Gathered website ideas from customer.
Defined project scope.
Drew website sitemap.
Created basic sketches in Figma.
Developed customer specific changes.
Continuous alignment.

Content, Testing & Release (Phase I)

Gathered content from customer, such as service descriptions and pricing.
Utilized multimedia elements like photos and icons to highlight client products.
Performed manual tests on variety of browsers.

Branding & SEO (Phase I)

Company logo and service icons.
Set basic on-page SEO.
Optimized the website for search engines.

Order form development (Phase II)

Gathered business requirements.
Hand-drew first order form sketches.
Created clickable prototype in Figma.
Added annotations to prototype.
Validated the work with client.
Order form development in Vue.js framework.
Integrating order from into existing website.

Migrating existing web to Wix (Phase III)

Defined redesign scope.
Redesigned all website pages and existing order form.
Creating new pages for demolition and pricing.
Google Analytics setup

CHALLENGE

Work process

1.Discovery: client meetings. Competitor analysis. Gathering business requirements.

2.Scoping: draft ideas and notes into Miro. Project documentation in Notion.

3.Wireframing: sketches with pen and paper. Wireframing and prototyping in Figma. Continuous alignment with client.

4.Design: logos, icons and images created in Canva and Illustrator.

5.Development: code changes in Visual Studio. Manual testing performed after each development cycle.

6.Handover: project was completed in 1-2 months over multiple drafts. The client received a handover session.

Sitemap

OUTCOME

Early sketches

OUTCOME

Visuals

IMPACT

Conclusion

Following the website's creation and the client's additional marketing efforts, there has been an overall increase of orders for their services. At the same time, they've experienced approximately a 15% decrease in client calls, as more people are now using the order form. While interest about the service has gone up, the workload for support orders has remained the same.

Website: https://prahiveod.ee

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